## It's not about

## what we think,

It's about what kids are saying.

Brought to you from the grown-ups behind KKB

**Sian Rider, KKB** 5 min read  
  
**The Evolving Tastes of Young Viewers**  **From ‘Five Nights at Freddy's’ to ‘Friends’: kids are ageing up in terms of their content preferences more than ever before**

**Liz Croughan, KKB** 8 min read  
  
**Has Digital Changed Music Habits For Good?**  **A deep dive around ways the digital music experience has evolved over time**

**Sian Rider, KKB** 3 min read  
  
**Stat Attack: Festivals**  **Shining a Spotlight on Festivals & Uncovering Family Perspectives**

**Rob Lough, KKB** 5 min read  
  
**KidsKnow: Minecraft**  **Our experts take on the ubiquitous pixelated videogame**