Paramount Baby Shark

Global Toolkit

The challenge

Paramount threw us a fin-tastic challenge: to create global digital marketing assets to engage 2-6 year-old explorers and their parents with the new Baby Shark's Big Show! We also needed to provide their retail partners with standardised collateral to promote the licensed product range.

Our solution

We helped launch the exciting new Baby Shark’s Big Show! TV series with a creative toolkit for global teams to activate in local markets. Language transcreation included English (UK + US), Spanish (LATAM), Portuguese (Brazilian) and Italian. The resources introduced key characters and themes from the show, driving family engagement in and out of the home, after the episodes have finished.

The KKB stamp

The first toolkit was such a hit that we got the green light for round two – a fresh batch of assets to make waves promoting the second season of Baby Shark’s Big Show! This time, we honed in on the show's uplifting lessons and how our little preschool pals could use these gems to reach new milestones. It's all about understanding parents' needs and making learning fun!