### Paramount

### Influencer Retainer

## **The challenge**
A fragmented approach meant influencer campaigns were disjointed and lacked consistency, hampering campaign execution.

## **Our solution**
We delivered a centralised approach for streamlined and impactful influencer campaigns.

## **The KKB stamp**
Powered by Nougat, we collaborated with 86+ top creators to craft outstanding influencer campaigns across Paramount's portfolio of brands. Our data-driven mindset ensured effective, brand-safe partnerships that generated remarkable results.

Over  
## 10.5M  
people saw our campaigns!

## **65%**  
over target!

## 96%  
W-O-W sales uplift on our best performing campaign

Watch case study