Kids Included

KidsKnowBest x LEGO

Download](https://www.kidsincluded.report/)

The challenge

In today's rapidly evolving digital landscape, unlocking the potential of youth is key. To shape a sustainable digital future, we must empower their well-being, passions, and active involvement. It's time to revolutionise their digital experience by putting them front and centre.

Our solution

Introducing our game-changing report in partnership with LEGO, designed for businesses embarking on the journey of meaningful child participation. We unpack the challenges businesses face, and provide the tools needed to help unleash the full potential of this untapped generation.

The KKB stamp

At KKB, we are the vanguard of change, fueled by an unwavering commitment to championing children and young people. Our report is a powerful weapon in your arsenal, equipping you with the knowledge and strategies to create a digital realm where they thrive.

Watch case study

Hasbro 5 Alive Awareness Campaign](/content/work/5-alive/index.html)

PopSockets PopPuck Launch Campaign](/content/work/poppuck/index.html)

Money Talks: Kids, Cash and The New Financial Mindset Industry Report](/content/work/money-talks/index.html)

Understanding Gaming Identity and Gender in 2025 Industry Report](/content/work/understanding-gaming-indentity-and-gender-in-2025/index.html)

Paramount Influencer Retainer](/content/work/influencer-retainer/index.html)

The FA Research & Strategy](/content/work/the-fa/index.html)

Universal Music Group Youth Strategy](/content/work/youth-strategy/index.html)

Toikido Pinata Smashlings Research](/content/work/pinata-smashlings/index.html)

Rainbow Designs Paddington Creative & Paid Media](/content/work/paddington-consumer-products-campaign/index.html)

Paramount Baby Shark Global Toolkit](/content/work/baby-shark-global-toolkit/index.html)

Playmobil Christmas TVC](/content/work/playmobil/index.html)

WowWee Baby Shark Finfest Campaign](/content/work/baby-shark-consumer-products-campaign/index.html)

Magicbox Toys KookyLoos Launch](/content/work/kookyloos-uk-launch/index.html)

Girlguiding Rainbows & Brownies Recruitment Campaign](/content/work/rainbows-brownies-recruitment-campaign/index.html)

Zuru Toys Mini Brands Influencer Campaign](/content/work/mini-brands/index.html)

Minecraft Influencer Campaign](/content/work/lego-minecraft/index.html)

The Entertainer Social Strategy](/content/work/the-entertainer/index.html)

Hasbro Monopoly Global Social Strategy](/content/work/monopoly/index.html)

Smyths Toys Future of Retail](/content/work/smyths/index.html)