Magicbox Toys

### Magicbox Toys

### KookyLoos Launch

## **The challenge**

KookyLoos had already conquered most of EMEA, but now they were setting their sights on the UK, and it was time for a new adventure. The challenge? To unleash their stunning line of collectible dolls in a territory where the rules were different.

## **Our solution**

KidsKnowBest helped Magicbox Toys understand the cultural nuances of this market, and developed a tailored launch strategy for their new British demographic. The findings of our bespoke research piece led us to an influencer, creative and paid media campaign with 2 different strategies: one targeting parents, the other tailored to the kids themselves.

## **The KKB stamp**

By practising what we preach, and putting children's voices at the heart of our approach, we broke our very own KidsKnowBest record with a sky-high view-through-rate on our influencer content. The campaign wasn't just on point; it was finely tuned to perfection, and the audience couldn't get enough of it. This was strategic tailoring at its finest!

Increase of

## 461%

on 'KookyLoos' searches

## **64%**

VTR on influencer content!

## 2.18%

click-through-rate!