# Minecraft

## Influencer Campaign

## **The challenge**
Our mission was to catapult the LEGO® Minecraft range into the limelight. But we had an even bigger quest - to reveal how these sets seamlessly fit into the vast LEGO® universe, emphasising the sandbox magic that makes LEGO® legendary.

## **Our solution**
We teamed up with beloved Minecraft creators, legends in their own right, who've etched unforgettable tales in the virtual realm. They breathed new life into these narratives with LEGO® Minecraft sets, immortalising the moment for fans to celebrate and build their own Minecraft stories with the product.

## **The KKB stamp**
LEGO® Minecraft became more than just a toy; it became a vessel for creativity, waiting for the next generation of storytellers to build their own epic narratives. The sandbox just got a whole lot bigger!

Over

## 4.1M

views

## **15%**

engagement rate!

## 30%

increase in search uplift at time of campaign