## Toikido

### Pinata Smashlings Research

## **The challenge**

Toikido set out on an exciting quest: unleashing their new brand IP, Piñata Smashlings, into the wild. Their goal? Crafting collectible toys, an animated concept for Roblox gaming and a mini-series. But first, they needed to understand the brand's essence and pinpoint the right audience.

## **Our solution**

Toikido sought initial reactions and feedback on their brand concept and characters from the very kids who'd be thrilled by them. We ran online surveys where kids aged 5-12 took center stage. The 5-7s had their parents' guiding hand, while the 8-12s steered the ship themselves.

## **The KKB stamp**

We profiled their target audience, gaging their reaction to the **Piñata Smashlings concept** and unveiled the treasures kids couldn't resist, guiding Toikido's product path.