Smyths Toys

Future of Retail

The challenge

Our challenge was to supercharge retail competitiveness, turning ordinary stores into immersive wonderlands where shopping wasn't just an errand, but an experience. We aimed to usher in a new era of phygital shopping, where customers could dive deep into the brand's product range in-store.

Our solution

We explored immersive in-store experiences and cracked the code on seamless omni-channel shopping, including the magic of click & collect. We also deciphered the intricate decision-making processes customers undergo when faced with the choice of online vs. in-store shopping. Our goal was crystal clear: a comprehensive understanding of the ever-evolving retail landscape.

The KKB stamp

We didn't just redefine retail; we reimagined it! Our insights opened the doors to immersive experiences and omni-channel integration, bridging the gap between the physical and digital worlds.

More work

Hasbro 5 Alive Awareness Campaign](/content/work/5-alive/index.html)
PopSockets PopPuck Launch Campaign](/content/work/poppuck/index.html)
Kids Included Industry Report](/content/work/kids-included/index.html)
Money Talks: Kids, Cash and The New Financial Mindset Industry Report](/content/work/money-talks/index.html)
Understanding Gaming Identity and Gender in 2025 Industry Report](/content/work/understanding-gaming-indentity-and-gender-in-2025/index.html)
Paramount Influencer Retainer](/content/work/influencer-retainer/index.html)
The FA Research & Strategy](/content/work/the-fa/index.html)
Universal Music Group Youth Strategy](/content/work/youth-strategy/index.html)
Toikido Pinata Smashlings Research](/content/work/pinata-smashlings/index.html)
Rainbow Designs Paddington Creative & Paid Media](/content/work/paddington-consumer-products-campaign/index.html)
Paramount Baby Shark Global Toolkit](/content/work/baby-shark-global-toolkit/index.html)
Playmobil Christmas TVC](/content/work/playmobil/index.html)
WowWee Baby Shark Finfest Campaign](/content/work/baby-shark-consumer-products-campaign/index.html)
Magicbox Toys KookyLoos Launch](/content/work/kookyloos-uk-launch/index.html)
Girlguiding Rainbows & Brownies Recruitment Campaign](/content/work/rainbows-brownies-recruitment-campaign/index.html)
Zuru Toys Mini Brands Influencer Campaign](/content/work/mini-brands/index.html)
Minecraft Influencer Campaign](/content/work/lego-minecraft/index.html)
The Entertainer Social Strategy](/content/work/the-entertainer/index.html)
Hasbro Monopoly Global Social Strategy](/content/work/monopoly/index.html)