## The Entertainer

### Social Strategy

## **The challenge**

It was time to transform their social channels from mere product showcases into engaging hubs that beckoned families to join the fun both digitally and in-store.

## **Our solution**

We dove deep into The Entertainer's socials and discovered a sea of product promotions with no clear brand narrative. We conjured up three captivating content streams. The first; '**Life's More Fun' wove** products into the fabric of everyday life in unexpected and delightful ways. Next '**Pause To Play' made** Sundays sacred family time as shops closed, highlighting the importance of quality moments. Finally '**Big Kid HQ'** was about meeting the toy aficionados themselves - The Entertainer's employees, who are the ultimate guardians of fun.

## **The KKB stamp**

Their online presence went from flat to fab, sparking engagement and inspiring families to embark on a journey of fun, both online and in their local stores. This was transformation, and it was just the beginning of the adventure!