### The FA

### Research & Strategy

## **The challenge**

The FA & Imagen Insights approached KKB to decipher the hearts and minds of their younger audience on a groundbreaking initiative. Our mission? Unearth a strategy to set the stage for a game-changing club program.

## **Our solution**

Crafting a brand youth development and marketing activation strategy. We paved the way for future iterations of this initiative, by creating company-wide guidelines to ensure the brand stays in sync with young football fans for generations to come.

## **The KKB stamp**

We rallied a vibrant panel of 12-16 year olds from across the UK, each bringing a unique perspective to the table. In our two-hour focus group sessions, we dissected the potential of six dynamic strategies.

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 **Paramount Baby Shark**  **Global Toolkit**  
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 **Minecraft**  **Influencer Campaign**  
 **The Entertainer**  **Social Strategy**  
 **Hasbro Monopoly**  **Global Social Strategy**  
 **Smyths Toys**  **Future of Retail**